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When I joined Unique Furniture Kenya, let’s just say their marketing strategy was... well, let's just call it "charmingly retro." The website? It looked like it belonged in a museum. So, naturally, I had to step in and sprinkle some marketing magic, starting with a website makeover that was long overdue.
I didn’t just sit in my office pretending to be a genius (though, I totally could’ve). I grabbed the sales manager and his entire team for a powwow. We dove deep into everything: sales, USPs, customer experience—basically, I learned more about the company than I ever thought possible. Research level: Expert.
Next stop: ThemeForest, where I hunted for the perfect template like a kid in a candy store. After some intense browsing, I found one that fit like a glove. We locked in WordPress and WooCommerce, because let’s face it—if it’s good enough for the internet, it’s good enough for us. I also took some ahem “inspiration” from the big guys like Wayfair and Crate & Barrel. Borrowed a few features, gave them a twist—think of it as "furniture innovation with a side of flair."
Then, the real fun began. I unleashed Elementor like a superpower and created sliders so sleek, they practically slide themselves. Plus, a mobile-friendly layout, because why should your couch be the only thing that's comfy? Oh, and don’t even get me started on MPesa integration—it was like adding rocket fuel to a shopping cart. Customers could now shop with ease, and our checkout process was smoother than my best dance moves at a wedding.
Policies? Crystal clear. Photos? Invited my friend AK Photography—who somehow made sofas look like they were ready for a Vogue cover. Everything was picture-perfect.
We launched, tested, and I waited for the feedback... and boy, was it sweet. The stakeholders basically told me I had just built the Taj Mahal of furniture websites. It was like receiving a standing ovation for coding. And to this day, I maintain that masterpiece—updating products, fixing any bugs (with a vengeance), and making sure the site’s security is tighter than a drum.
This website is built to last. It’s not just a site; it’s the site. In the Kenyan furniture market, it’s like the Ferrari of e-commerce.
